The Looking Glass

Importance of Endorsements

Celebrity endorsements have been very popular recently in this presidential election. So many in fact, it is hard to keep them straight, but what affect do they really have on the voters? Well personally I think that has a lot to do with who and what you are paying attention to. Some of the celebrity endorsements will draw attention that the candidate may not have been able achieve on their own, but many more will only add to the chaos and confusion. The most that these endorsements will do is make the general public take a second look at what these candidates stand for. And some may not even be able to do that. It is obvious that a celebrity the caliber of talk show host Oprah Winfrey, who is endorsing Barack Obama, will draw more helpful attention then Boston Red Sox player Curt Schilling, who is endorsing John McCain. So is it true that all endorsements are created equal? Or are there some that will prove to be much more significant for the candidates in the last stretch of this election?

posted by Jessie @ 11:48 PM